29 citations · 48 across the 3 of their papers we have counts for
3 papers
cs.GT2025★ 1 cited
Dynamic Cooperative Strategies in Search Engine Advertising Market: With and Without Retail Competition
Huiran Li, Qiucheng Li, Baozhu Feng
In search engine advertising (SEA) market, where competition among retailers is intense and multifaceted, channel coordination between retailers and manufacturers emerges as a crit…
cs.IR2022★ 18 cited
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching
Huiran Li, Yanwu Yang
In sponsored search advertising (SSA), advertisers need to select keywords and determine matching types for selected keywords simultaneously, i.e., keyword targeting. An optimal ke…
cs.AI2022★ 29 cited
Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments
Huiran Li, Yanwu Yang
In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a cha…