29 citations · 47 across the 2 of their papers we have counts for
2 papers
cs.IR2022★ 18 cited
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching
Huiran Li, Yanwu Yang
In sponsored search advertising (SSA), advertisers need to select keywords and determine matching types for selected keywords simultaneously, i.e., keyword targeting. An optimal ke…
cs.AI2022★ 29 cited
Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments
Huiran Li, Yanwu Yang
In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a cha…