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20202025
most citedTowards Understanding the Overfitting Phenomenon of Deep Click-Through Rate Prediction Models

5 citations · 9 across the 10 of their papers we have counts for

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cs.LG2025

See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction

Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng +6

Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-…