6 papers
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng +6
Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-…
Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights
Xiang-Rong Sheng, Feifan Yang, Litong Gong +10
Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, pred…
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction
Xiaoqiang Gui, Yueyao Cheng, Xiang-Rong Sheng +6
In machine learning systems, privileged features refer to the features that are available during offline training but inaccessible for online serving. Previous studies have recogni…
Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction
Yunfeng Zhao, Xu Yan, Xiaoqiang Gui +6
Conversion rate (CVR) prediction is an essential task for large-scale e-commerce platforms. However, refund behaviors frequently occur after conversion in online shopping systems,…
Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling
Siyu Gu, Xiang-Rong Sheng, Ying Fan +2
One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh da…
One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction
Xiang-Rong Sheng, Liqin Zhao, Guorui Zhou +8
Traditional industrial recommenders are usually trained on a single business domain and then serve for this domain. However, in large commercial platforms, it is often the case tha…