most citedPut your money where your mouth is: Using deep learning to identify consumer tribes from word usage

39 citations · 73 across the 2 of their papers we have counts for

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econ.GN2021★ 34 cited

As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity

P. Rovelli, C. Benedetti, A. Fronzetti Colladon +1

This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social…