39 citations · 73 across the 2 of their papers we have counts for
2 papers
econ.GN2021★ 34 cited
As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity
P. Rovelli, C. Benedetti, A. Fronzetti Colladon +1
This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social…
cs.CL2021★ 39 cited
Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage
P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira +1
Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet abou…