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econ.GN2025
How to Promote Autonomous Driving with Evolving Technology: Business Strategy and Pricing Decision
Mingliang Li, Yanrong Li, Lai Wei +2
Recently, autonomous driving system (ADS) has been widely adopted due to its potential to enhance travel convenience and alleviate traffic congestion, thereby improving the driving…
econ.GN2021
A Two-stage Pricing Strategy Considering Learning Effects and Word-of-Mouth
Yanrong Li, Lai Wei, Wei Jiang
This paper proposes a two-stage pricing strategy for nondurable (such as typical electronics) products, where retail price is cut down at certain time points of the product lifecyc…