93 citations · 167 across the 2 of their papers we have counts for
2 papers
cs.GT2019★ 74 cited
Bid Optimization by Multivariable Control in Display Advertising
Xun Yang, Yasong Li, Hao Wang +4
Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to imp…
cs.AI2018★ 93 cited
Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising
Di Wu, Xiujun Chen, Xun Yang +5
Real-time bidding (RTB) is an important mechanism in online display advertising, where a proper bid for each page view plays an essential role for good marketing results. Budget co…