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cs.GT2009★ 1 cited
Quasi-Proportional Mechanisms: Prior-free Revenue Maximization
Vahab Mirrokni, S. Muthukrishnan, Uri Nadav
Inspired by Internet ad auction applications, we study the problem of allocating a single item via an auction when bidders place very different values on the item. We formulate thi…
cs.GT2009★ 9 cited
Bid Optimization in Broad-Match Ad auctions
Eyal Even-dar, Yishay Mansour, Vahab Mirrokni +2
Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expr…
cs.GT2008
Algorithmic Methods for Sponsored Search Advertising
Jon Feldman, S. Muthukrishnan
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to eli…