2 papers
cs.AI2021
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search
Ziyu Guan, Hongchang Wu, Qingyu Cao +7
Bid optimization for online advertising from single advertiser's perspective has been thoroughly investigated in both academic research and industrial practice. However, existing w…
cs.GT2018
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
Hao Liu, Qinyu Cao, Xinru Liao +3
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the…