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stat.ME2026
Bayesian Inference Procedures for A/B Testing: An Overview
Mårten Schultzberg, Mattias Frånberg
Bayesian inference for A/B testing is a family of prior and stopping-rule configurations with fundamentally different statistical properties, but it is often discussed as a single…
stat.ME2026
Statistical Foundations of LLM-based A/B Testing: A Surrogacy Framework for Human Causal Inference
Joel Persson, Mårten Schultzberg, Sebastian Ankargren
Organizations and researchers show increasing interest in using large language models (LLMs) in place of human participants in A/B tests, in the hope of experimenting faster and at…