activity
20202026
most citedRisk-aware product decisions in A/B tests with multiple metrics

1 citations · 1 across the 6 of their papers we have counts for

collaborators

6 papers

stat.ME2026

Bayesian Inference Procedures for A/B Testing: An Overview

Mårten Schultzberg, Mattias Frånberg

Bayesian inference for A/B testing is a family of prior and stopping-rule configurations with fundamentally different statistical properties, but it is often discussed as a single…

stat.ME2026

Statistical Foundations of LLM-based A/B Testing: A Surrogacy Framework for Human Causal Inference

Joel Persson, Mårten Schultzberg, Sebastian Ankargren

Organizations and researchers show increasing interest in using large language models (LLMs) in place of human participants in A/B tests, in the hope of experimenting faster and at…

stat.ME2024★ 1 cited

Risk-aware product decisions in A/B tests with multiple metrics

Mårten Schultzberg, Sebastian Ankargren, Mattias Frånberg

In the past decade, AB tests have become the standard method for making product decisions in tech companies. They offer a scientific approach to product development, using statisti…

stat.ME2022

Resampling-free bootstrap inference for quantiles

Mårten Schultzberg, Sebastian Ankargren

Bootstrap inference is a powerful tool for obtaining robust inference for quantiles and difference-in-quantiles estimators. The computationally intensive nature of bootstrap infere…

stat.ME2020

Statistical Properties of Exclusive and Non-exclusive Online Randomized Experiments using Bucket Reuse

Mårten Schultzberg, Oskar Kjellin, Johan Rydberg

Randomized experiments is a key part of product development in the tech industry. It is often necessary to run programs of exclusive experiments, i.e., experiments that cannot be r…

stat.ME2020

Properties of restricted randomization with implications for experimental design

Mattias Nordin, Mårten Schultzberg

Recently, there as been an increasing interest in the use of heavily restricted randomization designs which enforces balance on observed covariates in randomized controlled trials.…