11 citations · 15 across the 4 of their papers we have counts for
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econ.GN2025
Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments
Gordon Burtch, Robert Moakler, Brett R. Gordon +2
Many digital platforms offer advertisers experimentation tools like Meta's Lift and A/B tests to optimize their ad campaigns. Lift tests compare outcomes between users eligible to…
econ.GN2024
Gender Bias and Property Taxes
Gordon Burtch, Alejandro Zentner
Gender bias distorts the economic behavior and outcomes of women and households. We investigate gender biases in property taxes. We analyze records of more than 100,000 property ta…