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20172024
most citedMarketing Analytics: Methods, Practice, Implementation, and Links to Other Fields

107 citations · 112 across the 6 of their papers we have counts for

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2 papers · 1 filter

stat.ME2024

Consumer Research with Projective Techniques: A Mixed Methods-Focused Review and Empirical Reanalysis

Stephen L. France

This article gives an integrative review of research using projective methods in the consumer research domain. We give a general historical overview of the use of projective method…

stat.ME2023

Worst Case Resistance Testing: A Nonresponse Bias Solution for Today's Behavioral Research Realities

Stephen L. France, Frank G. Adams, V. Myles Landers

This study proposes a method of nonresponse assessment based on meta-analytical file-drawer techniques, also known as worst-case resistance testing (WCRT), and suitable for a wide…