107 citations · 112 across the 6 of their papers we have counts for
6 papers
Consumer Research with Projective Techniques: A Mixed Methods-Focused Review and Empirical Reanalysis
Stephen L. France
This article gives an integrative review of research using projective methods in the consumer research domain. We give a general historical overview of the use of projective method…
Worst Case Resistance Testing: A Nonresponse Bias Solution for Today's Behavioral Research Realities
Stephen L. France, Frank G. Adams, V. Myles Landers
This study proposes a method of nonresponse assessment based on meta-analytical file-drawer techniques, also known as worst-case resistance testing (WCRT), and suitable for a wide…
Who Owns the Data? A Systematic Review at the Boundary of Information Systems and Marketing
Stephen L. France, Mahyar Sharif Vaghefi, Brett Kazandjian
This paper gives a systematic research review at the boundary of the information systems (IS) and marketing disciplines. First, a historical overview of these disciplines is given…
A Review, Framework and R toolkit for Exploring, Evaluating, and Comparing Visualizations
Stephen L. France, Ulas Akkucuk
This paper gives a review and synthesis of methods of evaluating dimensionality reduction techniques. Particular attention is paid to rank-order neighborhood evaluation metrics. A…
Marketing Analytics: Methods, Practice, Implementation, and Links to Other Fields
Stephen L. France, Sanjoy Ghose
Marketing analytics is a diverse field, with both academic researchers and practitioners coming from a range of backgrounds including marketing, expert systems, statistics, and ope…
Aggregating Google Trends: Multivariate Testing and Analysis
Stephen L. France, Yuying Shi
Web search data are a valuable source of business and economic information. Previous studies have utilized Google Trends web search data for economic forecasting. We expand this wo…