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20182021
most citedEstimating Individual Advertising Effect in E-Commerce

1 citations · 1 across the 2 of their papers we have counts for

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cs.AI2021

Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search

Ziyu Guan, Hongchang Wu, Qingyu Cao +7

Bid optimization for online advertising from single advertiser's perspective has been thoroughly investigated in both academic research and industrial practice. However, existing w…