7 citations · 8 across the 4 of their papers we have counts for
4 papers
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search
Ziyu Guan, Hongchang Wu, Qingyu Cao +7
Bid optimization for online advertising from single advertiser's perspective has been thoroughly investigated in both academic research and industrial practice. However, existing w…
Fast scalar quadratic maximum likelihood estimators for the CMB B-mode power spectrum
Jiming Chen, Shamik Ghosh, Hao Liu +9
Constructing a fast and efficient estimator for the B-mode power spectrum of cosmic microwave background (CMB) is of critical importance for CMB science. For a general CMB survey,…
Estimating Individual Advertising Effect in E-Commerce
Hao Liu, Yunze Li, Qinyu Cao +2
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns.…
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
Hao Liu, Qinyu Cao, Xinru Liao +3
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the…