175 citations · 213 across the 2 of their papers we have counts for
2 papers
cs.LG2019★ 38 cited
Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Junwei Pan, Yizhi Mao, Alfonso Lobos Ruiz +2
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry. Unlik…
cs.LG2018★ 175 cited
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising
Junwei Pan, Jian Xu, Alfonso Lobos Ruiz +4
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every fe…