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cs.IR2021★ 1 cited
Quotient Space-Based Keyword Retrieval in Sponsored Search
Yijiang Lian, Shuang Li, Chaobing Feng +1
Synonymous keyword retrieval has become an important problem for sponsored search ever since major search engines relax the exact match product's matching requirement to a synonymo…
cs.IR2021
A Concept Knowledge-Driven Keywords Retrieval Framework for Sponsored Search
Yijiang Lian, Yubo Liu, Zhicong Ye +5
In sponsored search, retrieving synonymous keywords for exact match type is important for accurately targeted advertising. Data-driven deep learning-based method has been proposed…