2 citations · 3 across the 3 of their papers we have counts for
3 papers
cs.IR2021★ 1 cited
Quotient Space-Based Keyword Retrieval in Sponsored Search
Yijiang Lian, Shuang Li, Chaobing Feng +1
Synonymous keyword retrieval has become an important problem for sponsored search ever since major search engines relax the exact match product's matching requirement to a synonymo…
cs.IR2021
A Concept Knowledge-Driven Keywords Retrieval Framework for Sponsored Search
Yijiang Lian, Yubo Liu, Zhicong Ye +5
In sponsored search, retrieving synonymous keywords for exact match type is important for accurately targeted advertising. Data-driven deep learning-based method has been proposed…
cs.LG2019★ 2 cited
AiAds: Automated and Intelligent Advertising System for Sponsored Search
Xiao Yang, Daren Sun, Ruiwei Zhu +6
Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising. Based on the pay-per-click pricing model and th…