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stat.ME2019
What is the value of experimentation & measurement?
C. H. Bryan Liu, Benjamin Paul Chamberlain
Experimentation and Measurement (E&M) capabilities allow organizations to accurately assess the impact of new propositions and to experiment with many variants of existing products…
stat.ME2018
Designing Experiments to Measure Incrementality on Facebook
C. H. Bryan Liu, Elaine M. Bettaney, Benjamin Paul Chamberlain
The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consi…