20 citations · 24 across the 4 of their papers we have counts for
4 papers
Some Statistical and Data Challenges When Building Early-Stage Digital Experimentation and Measurement Capabilities
C. H. Bryan Liu
Digital experimentation and measurement (DEM) capabilities -- the knowledge and tools necessary to run experiments with digital products, services, or experiences and measure their…
What is the value of experimentation & measurement?
C. H. Bryan Liu, Benjamin Paul Chamberlain
Experimentation and Measurement (E&M) capabilities allow organizations to accurately assess the impact of new propositions and to experiment with many variants of existing products…
A Recurrent Neural Network Survival Model: Predicting Web User Return Time
Georg L. Grob, Ângelo Cardoso, C. H. Bryan Liu +2
The size of a website's active user base directly affects its value. Thus, it is important to monitor and influence a user's likelihood to return to a site. Essential to this is pr…
Designing Experiments to Measure Incrementality on Facebook
C. H. Bryan Liu, Elaine M. Bettaney, Benjamin Paul Chamberlain
The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consi…