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cs.AI2021
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search
Ziyu Guan, Hongchang Wu, Qingyu Cao +7
Bid optimization for online advertising from single advertiser's perspective has been thoroughly investigated in both academic research and industrial practice. However, existing w…
cs.AI2021
Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction
Feng Li, Bencheng Yan, Qingqing Long +4
Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit mann…