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20172019
most citedEENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search

24 citations · 34 across the 3 of their papers we have counts for

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cs.CL2019★ 3 cited

RPM-Oriented Query Rewriting Framework for E-commerce Keyword-Based Sponsored Search

Xiuying Chen, Daorui Xiao, Shen Gao +5

Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, w…