24 citations · 34 across the 3 of their papers we have counts for
3 papers
cs.CL2019★ 3 cited
RPM-Oriented Query Rewriting Framework for E-commerce Keyword-Based Sponsored Search
Xiuying Chen, Daorui Xiao, Shen Gao +5
Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, w…
cs.IR2018★ 24 cited
EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search
Wenjin Wu, Guojun Liu, Hui Ye +5
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search sy…
cs.IR2017★ 7 cited
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Su Yan, Wei Lin, Tianshu Wu +4
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding key…