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cs.LG2022
Incrementality Bidding and Attribution
Randall Lewis, Jeffrey Wong
The causal effect of showing an ad to a potential customer versus not, commonly referred to as "incrementality", is the fundamental question of advertising effectiveness. In digita…
cs.LG2021
You Only Compress Once: Optimal Data Compression for Estimating Linear Models
Jeffrey Wong, Eskil Forsell, Randall Lewis +2
Linear models are used in online decision making, such as in machine learning, policy algorithms, and experimentation platforms. Many engineering systems that use linear models ach…