9 citations · 9 across the 4 of their papers we have counts for
4 papers
Amazon Ads Multi-Touch Attribution
Randall Lewis, Florian Zettelmeyer, Brett R. Gordon +5
Amazon's new Multi-Touch Attribution (MTA) solution allows advertisers to measure how each touchpoint across the marketing funnel contributes to a conversion. This gives advertiser…
Incrementality Bidding and Attribution
Randall Lewis, Jeffrey Wong
The causal effect of showing an ad to a potential customer versus not, commonly referred to as "incrementality", is the fundamental question of advertising effectiveness. In digita…
You Only Compress Once: Optimal Data Compression for Estimating Linear Models
Jeffrey Wong, Eskil Forsell, Randall Lewis +2
Linear models are used in online decision making, such as in machine learning, policy algorithms, and experimentation platforms. Many engineering systems that use linear models ach…
Efficient Computation of Linear Model Treatment Effects in an Experimentation Platform
Jeffrey Wong, Randall Lewis, Matthew Wardrop
Linear models are a core component for statistical software that analyzes treatment effects. They are used in experimentation platforms where analysis is automated, as well as scie…