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stat.ML2021★ 1 cited
A Twin Neural Model for Uplift
Mouloud Belbahri, Olivier Gandouet, Alejandro Murua +1
Uplift is a particular case of conditional treatment effect modeling. Such models deal with cause-and-effect inference for a specific factor, such as a marketing intervention or a…
stat.ML2020★ 5 cited
Adapting Neural Networks for Uplift Models
Belbahri Mouloud, Gandouet Olivier, Kazma Ghaith
Uplift is a particular case of individual treatment effect modeling. Such models deal with cause-and-effect inference for a specific factor, such as a marketing intervention. In pr…