5 citations · 7 across the 4 of their papers we have counts for
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stat.AP2019
Qini-based Uplift Regression
Mouloud Belbahri, Alejandro Murua, Olivier Gandouet +1
Uplift models provide a solution to the problem of isolating the marketing effect of a campaign. For customer churn reduction, uplift models are used to identify the customers who…
stat.AP2019★ 1 cited
Uplift Regression: The R Package tools4uplift
Mouloud Belbahri, Alejandro Murua, Olivier Gandouet +1
Uplift modeling aims at predicting the causal effect of an action such as a medical treatment or a marketing campaign on a particular individual, by taking into consideration the r…