activity
20192025
most citedClose Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

25 citations · 25 across the 4 of their papers we have counts for

collaborators
Showing 2025Show all

2 papers · 1 filter

econ.GN2025

Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments

Gordon Burtch, Robert Moakler, Brett R. Gordon +2

Many digital platforms offer advertisers experimentation tools like Meta's Lift and A/B tests to optimize their ad campaigns. Lift tests compare outcomes between users eligible to…

econ.EM2025

Amazon Ads Multi-Touch Attribution

Randall Lewis, Florian Zettelmeyer, Brett R. Gordon +5

Amazon's new Multi-Touch Attribution (MTA) solution allows advertisers to measure how each touchpoint across the marketing funnel contributes to a conversion. This gives advertiser…