activity
20192025
most citedClose Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

25 citations · 25 across the 4 of their papers we have counts for

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Showing 2023Show all

2 papers · 1 filter

econ.EM2023

Predicted Incrementality by Experimentation (PIE) for Ad Measurement

Brett R. Gordon, Robert Moakler, Florian Zettelmeyer

Randomized controlled trials (RCTs) provide the most credible estimates of advertising incrementality but are difficult to scale. We propose Predicted Incrementality by Experimenta…

econ.EM2023

Multicell experiments for marginal treatment effect estimation of digital ads

Caio Waisman, Brett R. Gordon

Randomized experiments with treatment and control groups are an important tool to measure the impacts of interventions. However, in experimental settings with one-sided noncomplian…