26 citations · 51 across the 7 of their papers we have counts for
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cs.MM2025★ 2 cited
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
Aleksandr Farseev, Marlo Ongpin, Qi Yang +3
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We…
cs.IR2025
Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising
Qi Yang, Marlo Ongpin, Sergey Nikolenko +2
The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structu…