26 citations · 51 across the 7 of their papers we have counts for
7 papers
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
Aleksandr Farseev, Marlo Ongpin, Qi Yang +3
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We…
Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising
Qi Yang, Marlo Ongpin, Sergey Nikolenko +2
The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structu…
SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics
Aleksandr Farseev, Qi Yang, Marlo Ongpin +3
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is…
Personality-Driven Social Multimedia Content Recommendation
Qi Yang, Sergey Nikolenko, Alfred Huang +1
Social media marketing plays a vital role in promoting brand and product values to wide audiences. In order to boost their advertising revenues, global media buying platforms such…
Two-Faced Humans on Twitter and Facebook: Harvesting Social Multimedia for Human Personality Profiling
Qi Yang, Aleksandr Farseev, Andrey Filchenkov
Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personali…
SoMin.ai: Personality-Driven Content Generation Platform
Aleksandr Farseev, Qi Yang, Andrey Filchenkov +3
In this technical demonstration, we showcase the World's first personality-driven marketing content generation platform, called SoMin.ai. The platform combines deep multi-view pers…