40 citations · 79 across the 9 of their papers we have counts for
3 papers · 1 filter
Algorithmic Methods for Sponsored Search Advertising
Jon Feldman, S. Muthukrishnan
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to eli…
Sponsored Search Auctions with Markovian Users
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan +1
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auc…
A Truthful Mechanism for Offline Ad Slot Scheduling
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova +1
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget co…