40 citations · 79 across the 9 of their papers we have counts for
4 papers · 1 filter
Bid Optimization in Broad-Match Ad auctions
Eyal Even-dar, Yishay Mansour, Vahab Mirrokni +2
Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expr…
Algorithmic Methods for Sponsored Search Advertising
Jon Feldman, S. Muthukrishnan
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to eli…
Sponsored Search Auctions with Markovian Users
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan +1
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auc…
A Truthful Mechanism for Offline Ad Slot Scheduling
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova +1
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget co…