2 citations · 5 across the 5 of their papers we have counts for
5 papers
B2B Advertising: Joint Dynamic Scoring of Account and Users
Atanu R. Sinha, Gautam Choudhary, Mansi Agarwal +3
When a business sells to another business (B2B), the buying business is represented by a group of individuals, termed account, who collectively decide whether to buy. The seller ad…
Surveys without Questions: A Reinforcement Learning Approach
Atanu R Sinha, Deepali Jain, Nikhil Sheoran +2
The 'old world' instrument, survey, remains a tool of choice for firms to obtain ratings of satisfaction and experience that customers realize while interacting online with firms.…
An RNN-Survival Model to Decide Email Send Times
Harvineet Singh, Moumita Sinha, Atanu R. Sinha +2
Email communications are ubiquitous. Firms control send times of emails and thereby the instants at which emails reach recipients (it is assumed email is received instantaneously f…
Uncovering Relations for Marketing Knowledge Representation
Somak Aditya, Atanu Sinha
Online behaviors of consumers and marketers generate massive marketing data, which ever more sophisticated models attempt to turn into insights and aid decisions by marketers. Yet,…
Forecasting Granular Audience Size for Online Advertising
Ritwik Sinha, Dhruv Singal, Pranav Maneriker +4
Orchestration of campaigns for online display advertising requires marketers to forecast audience size at the granularity of specific attributes of web traffic, characterized by th…