16 citations · 46 across the 9 of their papers we have counts for
3 papers · 1 filter
Real-Time Optimization Of Web Publisher RTB Revenues
Pedro Chahuara, Nicolas Grislain, Grégoire Jauvion +1
This paper describes an engine to optimize web publisher revenues from second-price auctions. These auctions are widely used to sell online ad spaces in a mechanism called real-tim…
Optimal Allocation of Real-Time-Bidding and Direct Campaigns
Grégoire Jauvion, Nicolas Grislain
In this paper, we consider the problem of optimizing the revenue a web publisher gets through real-time bidding (i.e. from ads sold in real-time auctions) and direct (i.e. from ads…
Recurrent Neural Networks for Stochastic Control in Real-Time Bidding
Nicolas Grislain, Nicolas Perrin, Antoine Thabault
Bidding in real-time auctions can be a difficult stochastic control task; especially if underdelivery incurs strong penalties and the market is very uncertain. Most current works a…