16 citations · 46 across the 9 of their papers we have counts for
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cs.GT2018
Maximizing net income of the auction waterfall with an abort decision tree
Michael Ting, Nicolas Grislain
An online auction waterfall for an ad impression may contain auctions that are unlikely to result in a winning bid. Instead of always running through the full auction sequence, one…
cs.LG2018★ 9 cited
Optimization of a SSP's Header Bidding Strategy using Thompson Sampling
Grégoire Jauvion, Nicolas Grislain, Pascal Sielenou Dkengne +2
Over the last decade, digital media (web or app publishers) generalized the use of real time ad auctions to sell their ad spaces. Multiple auction platforms, also called Supply-Sid…