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stat.ML2020
Design and Evaluation of Personalized Free Trials
Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
Free trial promotions, where users are given a limited time to try the product for free, are a commonly used customer acquisition strategy in the Software as a Service (SaaS) indus…
stat.ML2018
Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising
Yuan Yuan, Xiaojing Dong, Chen Dong +3
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for…