18 citations · 19 across the 2 of their papers we have counts for
3 papers
stat.ML2020
Design and Evaluation of Personalized Free Trials
Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
Free trial promotions, where users are given a limited time to try the product for free, are a commonly used customer acquisition strategy in the Software as a Service (SaaS) indus…
cs.LG2018★ 18 cited
Deep Neural Net with Attention for Multi-channel Multi-touch Attribution
Ning li, Sai Kumar Arava, Chen Dong +2
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or s…
stat.ML2018★ 1 cited
Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising
Yuan Yuan, Xiaojing Dong, Chen Dong +3
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for…