26 citations · 43 across the 8 of their papers we have counts for
8 papers
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
Aleksandr Farseev, Marlo Ongpin, Qi Yang +3
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We…
Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising
Qi Yang, Marlo Ongpin, Sergey Nikolenko +2
The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structu…
SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics
Aleksandr Farseev, Qi Yang, Marlo Ongpin +3
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is…
Personality-Driven Social Multimedia Content Recommendation
Qi Yang, Sergey Nikolenko, Alfred Huang +1
Social media marketing plays a vital role in promoting brand and product values to wide audiences. In order to boost their advertising revenues, global media buying platforms such…
Two-Faced Humans on Twitter and Facebook: Harvesting Social Multimedia for Human Personality Profiling
Qi Yang, Aleksandr Farseev, Andrey Filchenkov
Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personali…
Mitigating the Backfire Effect Using Pacing and Leading
Qi Yang, Khizar Qureshi, Tauhid Zaman
Online social networks create echo-chambers where people are infrequently exposed to opposing opinions. Even if such exposure occurs, the persuasive effect may be minimal or nonexi…
I Know Where You Are Coming From: On the Impact of Social Media Sources on AI Model Performance
Qi Yang, Aleksandr Farseev, Andrey Filchenkov
Nowadays, social networks play a crucial role in human everyday life and no longer purely associated with spare time spending. In fact, instant communication with friends and colle…
Recruiting Hay to Find Needles: Recursive Incentives and Innovation in Social Networks
Erik P. Duhaime, Brittany M. Bond, Qi Yang +2
Finding innovative solutions to complex problems is often about finding people who have access to novel information and alternative viewpoints. Research has found that most people…