24 citations · 74 across the 20 of their papers we have counts for
4 papers · 1 filter
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising
Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng +5
Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising p…
Sustainable Online Reinforcement Learning for Auto-bidding
Zhiyu Mou, Yusen Huo, Rongquan Bai +4
Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world ad…
Learning Optimal Deterministic Auctions with Correlated Valuation Distributions
Da Huo, Zhilin Zhang, Zhenzhe Zheng +3
In mechanism design, it is challenging to design the optimal auction with correlated values in general settings. Although value distribution can be further exploited to improve rev…
Hierarchically Constrained Adaptive Ad Exposure in Feeds
Dagui Chen, Qi Yan, Chunjie Chen +6
A contemporary feed application usually provides blended results of organic items and sponsored items~(ads) to users. Conventionally, ads are exposed at fixed positions. Such a sta…