24 citations · 35 across the 11 of their papers we have counts for
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cs.GT2021★ 1 cited
On Designing a Two-stage Auction for Online Advertising
Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng +4
For the scalability of industrial online advertising systems, a two-stage auction architecture is widely used to enable efficient ad allocation on a large set of corpus within a li…
cs.MA2021★ 24 cited
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
Chao Wen, Miao Xu, Zhilin Zhang +12
In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objecti…
cs.GT2021
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng +7
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform…