136 citations · 149 across the 12 of their papers we have counts for
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cs.SI2017
Algorithms for Online Influencer Marketing
Paul Lagrée, Olivier Cappé, Bogdan Cautis +1
Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and ma…
cs.SI2015★ 136 cited
Online Influence Maximization (Extended Version)
Siyu Lei, Silviu Maniu, Luyi Mo +2
Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the…