"I feel invaded, annoyed, anxious and I may protect myself": Individuals' Feelings about Online Tracking and their Protective Behaviour across Gender and Country

Kovila P. L. Coopamootoo, Maryam Mehrnezhad, Ehsan Toreini

Online tracking is a primary concern for Internet users, yet previous research has not found a clear link between the cognitive understanding of tracking and protective actions. We…