29 citations · 41 across the 2 of their papers we have counts for
2 papers
cs.LG2021★ 12 cited
Follow the Prophet: Accurate Online Conversion Rate Prediction in the Face of Delayed Feedback
Haoming Li, Feiyang Pan, Xiang Ao +6
The delayed feedback problem is one of the imperative challenges in online advertising, which is caused by the highly diversified feedback delay of a conversion varying from a few…
cs.GT2021★ 29 cited
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Tian Zhou, Hao He, Shengjun Pan +9
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference bet…