most citedMeasuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

32 citations · 69 across the 9 of their papers we have counts for

collaborators

10 papers

cs.IR2021

Relation Analysis between Hotel Review Rating Scores and Sentiment Analysis of Reviews by Chinese Tourists Visiting Japan

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Toru Hiraoka

In current times, the importance of online hotel review sites has become more and more apparent. Users of these sites reference of reviews strongly influences their purchase behavi…

cs.IR202118 cited

Differences in Chinese and Western tourists faced with Japanese hospitality: A natural language processing approach

Elisa Claire Alemán Carreón, Hugo Alberto Mendoza España, Hirofumi Nonaka +1

Since culture influences expectations, perceptions, and satisfaction, a cross-culture study is necessary to understand the differences between Japan's biggest tourist populations,…

cs.IR20194 cited

Emotional Contribution Analysis of Online Reviews

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Toru Hiraoka +3

In response to the constant increase in population and tourism worldwide, there is a need for the development of cross-language market research tools that are more cost and time ef…

cs.IR20191 cited

Analysis of Chinese Tourists in Japan by Text Mining of a Hotel Portal Site

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Toru Hiraoka

With an increasingly large number of Chinese tourists in Japan, the hotel industry is in need of an affordable market research tool that does not rely on expensive and time-consumi…

cs.IR2019

Causal relationship between eWOM topics and profit of rural tourism at Japanese Roadside Stations "MICHINOEKI"

Elisa Claire Alemán Carreón, Tetsuro Ito, Hirofumi Nonaka +3

Affected by urbanization, centralization and the decrease of overall population, Japan has been making efforts to revitalize the rural areas across the country. One particular effo…

cs.IR201932 cited

Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona +1

Since its introduction, television has been the main channel of investment for advertisements in order to influence customers purchase behavior. Many have attributed the mere expos…