126 citations · 183 across the 6 of their papers we have counts for
4 papers · 1 filter
A Deep Recurrent Survival Model for Unbiased Ranking
Jiarui Jin, Yuchen Fang, Weinan Zhang +7
Position bias is a critical problem in information retrieval when dealing with implicit yet biased user feedback data. Unbiased ranking methods typically rely on causality models a…
Deep Landscape Forecasting for Real-time Bidding Advertising
Kan Ren, Jiarui Qin, Lei Zheng +3
The emergence of real-time auction in online advertising has drawn huge attention of modeling the market competition, i.e., bid landscape forecasting. The problem is formulated as…
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
Kan Ren, Jiarui Qin, Yuchen Fang +8
User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulate…
Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising
Kan Ren, Yuchen Fang, Weinan Zhang +5
In online advertising, the Internet users may be exposed to a sequence of different ad campaigns, i.e., display ads, search, or referrals from multiple channels, before led up to a…