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cs.GT2017★ 6 cited
Managing Risk of Bidding in Display Advertising
Haifeng Zhang, Weinan Zhang, Yifei Rong +3
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs a…
cs.GT2016★ 3 cited
Optimal Real-Time Bidding Frameworks Discussion
Weinan Zhang, Kan Ren, Jun Wang
This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estim…