24 citations · 71 across the 9 of their papers we have counts for
5 papers · 1 filter
Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand
Bowei Chen, Jingmin Huang, Yufei Huang +2
While page views are often sold instantly through real-time auctions when users visit websites, they can also be sold in advance via guaranteed contracts. In this paper, we present…
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Xiang Chen, Bowei Chen, Mohan Kankanhalli
In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). Thi…
Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Xiang Chen, Bowei Chen, Mohan Kankanhalli
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user'…
Pricing average price advertising options when underlying spot market prices are discontinuous
Bowei Chen, Mohan Kankanhalli
Advertising options have been recently studied as a special type of guaranteed contracts in online advertising, which are an alternative sales mechanism to real-time auctions. An a…
Risk-aware dynamic reserve prices of programmatic guarantee in display advertising
Bowei Chen
Display advertising is an important online advertising type where banner advertisements (shortly ad) on websites are usually measured by how many times they are viewed by online us…