24 citations · 71 across the 9 of their papers we have counts for
9 papers
A hybrid model for predicting human physical activity status from lifelogging data
Ji Ni, Bowei Chen, Nigel M. Allinson +1
One trend in the recent healthcare transformations is people are encouraged to monitor and manage their health based on their daily diets and physical activity habits. However, muc…
Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand
Bowei Chen, Jingmin Huang, Yufei Huang +2
While page views are often sold instantly through real-time auctions when users visit websites, they can also be sold in advance via guaranteed contracts. In this paper, we present…
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Xiang Chen, Bowei Chen, Mohan Kankanhalli
In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). Thi…
Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Xiang Chen, Bowei Chen, Mohan Kankanhalli
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user'…
Pricing average price advertising options when underlying spot market prices are discontinuous
Bowei Chen, Mohan Kankanhalli
Advertising options have been recently studied as a special type of guaranteed contracts in online advertising, which are an alternative sales mechanism to real-time auctions. An a…
Risk-aware dynamic reserve prices of programmatic guarantee in display advertising
Bowei Chen
Display advertising is an important online advertising type where banner advertisements (shortly ad) on websites are usually measured by how many times they are viewed by online us…
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
Bowei Chen, Jun Wang
Advertisement (abbreviated ad) options are a recent development in online advertising. Simply, an ad option is a first look contract in which a publisher or search engine grants an…
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former h…
Multi-keyword multi-click advertisement option contracts for sponsored search
Bowei Chen, Jun Wang, Ingemar J. Cox +1
In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In…